Viet Nam’s first Tea Culture Festival will showcase the nation’s quality tea products, ranging from rare local teas to industrially produced goods, in Da Lat City, Lam Dong Province this December 21 to 24.
The convention aims to expand and broaden the domestic and global market for Vietnamese tea by bringing together businesses and investors to forge new partnerships in the picturesque Central Highland town.
The festival will highlight various tea brands from across the nation, but particularly those from Lam Dong Province, Viet Nam’s tea haven.
The four-day event will include a tea fair, tea competitions, and business seminars. The programmes will feature exhibits on the traditional art and craft of growing, cultivating and drinking Vietnamese tea.
It will also introduce the country’s tea planting, processing and exporting industries.
Nguyen Van Thu, deputy chairman of the Viet Nam Tea Association, said the Tea Culture Festival aims to create business opportunities for Lam Dong Province and other local tea producers and farmers.
"Lam Dong has been known as Viet Nam’s high-quality tea country for the past 80 years," said Thu. "Through the festival tea producers and dealers in the province will introduce their businesses to local and foreign partners to find new opportunities to develop the industry."
Organisers have invited tea associations from countries as far reaching as Japan, China and Pakistan.
"At the festival, we will better understand the country’s tea art and producing," said Nguyen Hoang Nguyen, who is a member of the Tea Club for Young People at the HCM City Youth Cultural House. Nguyen said his club would attend the festival to promote their group.
The festival will host open-air cultural activities in Da Lat’s lovely natural setting. Traditional music and dance performances by art troupes from across the country will entertain the festival’s visitors as they browse the many tea exhibits.
More than 35 tea brand names from cities and provinces including Thai Nguyen, Yen Bai, Phu Tho, Tuyen Quang, Ha Giang, Lao Cai, Son La, Nghe An, Ha Noi and HCM City have signed on to join the festival.
To help visitors learn more about these regions’ traditional tea arts and business activities leading up to the major festival, two large fairs titled Da Lat Tourist and Trade Exhibition Fair and the Tea Cultural Fair will also be held on December 16.
The fairs will open in the Xuan Huong Park and the Festival, Cultural and Tourist Centre of Lam Dong Province. While businessmen will find it easy to contact their new partners, visitors will also be encouraged to taste and buy quality tea products.
The fairs will offer visitors field trips and tours to local tea farms and factories, such as the Cau Dat Tea Factory, and the tea tourist sites Tra Tam Chau and Tra Tien.
Opened in 1927, the Tea Cau Dat Factory was the first tea producer in Lam Dong to produce high-quality tea for export. — VNS
Reprinted with permission from Vietnam News Agency