Vietnam Art Books -- Book series details lives of Vietnamese entrepreneurs (November 22, 2006)

Book series details lives of Vietnamese entrepreneurs (November 22, 2006)

HCM CITY — A new book released Monday profiles successful Vietnamese entrepreneurs who triumphed over adversity through Viet Nam’s doi moi (renewal) economic reform period.

Entrepreneur: Overcoming Poverty Through Enterprise, the second title in a series launched by the Asian Development Bank in Viet Nam last year, features the stories of 30 successful entrepreneurs.

The book comes as a follow up to last year’s publication of the same name, which detailed 15 different success stories. The new title is published in both Vietnamese and English

The entrepreneurs come from various backgrounds and educational levels. They include former soldiers, artisans and government officials. They all rose from impoverished beginnings through hard work, self-education, dedication, initiative and risk-taking.

"The stories are diverse but share a common theme: with courage and passion, each entrepreneur learned to realise market opportunities that emerged from doi moi," said Tran Ngoc Ca, the research team leader from the National Institute for Science, Technology, Strategy and Policy Studies.

The cases are an inspiration for ambitious people, said Le Dang Doanh, senior economist at the Ministry of Planning and Investment. "In their success, the entrepreneurs have not only benefited themselves and their families, but also generated jobs and improved their local communities," he said.

Ayumi Konishi, ADB country director in Viet Nam, said the stories explained in very human terms the rationale for ADB programmes supporting small and medium enterprises in Viet Nam. "Successful private business creates jobs and wealth and is a major force in the struggle against poverty," he said.

The stories are selected from 50 entrepreneurs chronicled in a recent report compiled by the National Institute for Science, Technology, Strategy and Policy Studies.

The research was undertaken as part of a regional technical assistance project called "Making Markets Work Better for the Poor," supported by ADB, the United Kingdom Department for International Development, and the Tokyo-based ADB Institute.

The cases are drawn from a range of sectors. Eight stories come from agriculture-related businesses, 16 are stories from the art, ceramics, food and commodity processing sectors, and six originate in the service industry. —VNS

Reprinted with permission from Vietnam News Agency


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