Vietnam Art Books -- City kids get down to ‘Vinadance’ vibes (April 3, 2003)

City kids get down to ‘Vinadance’ vibes (April 3, 2003)

Tell it how it is: Ngo Thanh Van.
A new music style has made a smashing entrance onto the country’s dance floors. Vietdance, the local version of world dance music, has won over young crowds with its infusion of fresh home-made beats.

Producers are enjoying the success of contracts signed with dance music artists as Vietdance asserts itself as one of the genres most in fashion on the domestic market.

A year ago, the Rang Dong Audio Company sold more than 2,000 copies of Cho Nhau Tinh Nong (Love Each Other) in the week following the CD’s release. The album’s best-selling singles then had a second round of fame as a dance remix by DJs Phat and Hue Anh.

Over the past year, Vietnamese dance has sparked a frenzy among producers who find inspiration and golden opportunities in it.

After the Tai Nang Moi (New Talent) Centre released two dance albums by Nguyen Phi Hung, the Ben Thanh Audio-Video Company and Kim Loi Studio retaliated with the launch of their own dance albums to stay in the race.

The latest dance album on CD racks in city shops is NTV Virus-World of Game, released by one of the most popular faces in Viet Nam, model Ngo Thanh Van.

Album producer and songwriter Quoc Bao said he hoped the album would convert more listeners to dance music and help spread the new style to places other than discotheques and public places.

Songwriter Vo Thien Thanh believes most Vietnamese are not yet ready for such a radical change from the old concepts of music.

Vietdance mostly fits the tastes of young city crowds, Thanh said. It may just be a temporary trend filling the gap of their unsatisfied demand.

Thanh Nien (Youth) newspaper insisted on the necessity to prevent folk songs and melodies from being remixed into dance music, and unofficially produced and sold on the market. — VNS

Reprinted with permission from Vietnam News Agency


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